"Avant de Cliquer" Becomes "Hucency": Understanding Our Evolution
For several months now, one question has come up repeatedly:
- "Before you click, have you been acquired?"
- “Hucency? Is that a new competitor?”
- “So you’re basically doing the same thing as ‘Avant de Cliquer’?”
Let's be very clear:
- Hucency is the new name for Avant de Cliquer.
- This is neither a buyout nor a new company.
This is a natural evolution of our mission.
Hucency = Before You Click
Founded in 2017, Avant de Cliquer has established itself as a recognized leader in raising awareness about cyberattacks, particularly phishing.
With over 1.3 million users supported, we have helped organizations develop the right reflexes when facing threats.
Today, this expertise continues under a new name:
Hucency
Same team. Same expertise. Same ambition.
Why change the name?
There are two main reasons for this trend.
1. A mission that has become more global
Originally, Avant de Cliquer focused primarily on phishing.
But the situation has changed.
The human factor in cybersecurity is no longer limited to clicking on a phishing email.
Today, threats also come in the form of:
- weak passwords
- operational errors
- risky behaviors in everyday life
We needed a name that could reflect this broader vision.
Hucency (short for Human-Centered Cybersecurity) embodies this comprehensive approach.
2. An international outlook
Although the name “Avant de Cliquer” is well-known in France, it could limit its appeal internationally.
Given that cybersecurity is a global issue, it was essential to establish an identity:
- more universal
- more readable
- easier to understand
Hucency is up to the task.
What's changing (and what isn't)
What's changing
Hucency now offers a comprehensive approach to human risk:
- awareness of cyberattacks (phishing, vishing, smishing, etc.)
- anticipating human error
- management tools for IT and security teams
What remains the same
Our DNA remains the same
- French company, independent
- data hosted in France
- same team, same expertise
No buybacks.
No stock splits.
Just continuity… but stronger.
In summary
"Before You Click" hasn't gone away.
Our company has evolved into Hucency.
This name change simply reflects a reality:
our mission is now broader, more comprehensive, and more ambitious.
An evolution, not a transformation
- Before You Click = Hucency
- No redemption
- A range of services that goes beyond phishing
- Expanding into international markets
- A French company with data hosted in France
Have you heard of "Avant de Cliquer"?
So you're already familiar with Hucency.
And if you’re just discovering our approach today: welcome!
To learn more about Hucency and our approach to human risk in cybersecurity, explore our solution.
